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Blonde Idol


Blonde is more than just a hair colour – it’s a religion. Redken has recognised that no two blondes are alike with their New Blonde Idol range, allowing us to customise our hair care! With kerabond, violet leaf extract and lactic acid, this is our new go-to to help boost shine and preserve tone, keeping blonde brilliant between salon visits.

Get the maximum control over your haircare routine with Redken’s new Custom-Tone Treatments, which release a custom calibrated blend of colour-depositing and conditioning formulas to help preserve that salon perfect blonde. Hailed as “genius” by Harper’s Bazaar, there are two treatments: one violet for cool platinum blondes and one golden for rich honey blondes. Both have a dual chamber, one containing conditioner and one the direct dye relating to your blonde. The best thing about the pigment/dye being in the conditioner, is the choice of how long to leave it on your hair!

So which treatment is right for you? Violet will help to neutralise those pesky brassy tones while the gold maintains that sun-kissed glow preserving the integrity of your perfect blonde weeks after your colour service.

Along with the two conditioners which we couldn’t keep our hands off of, we are excited for Redken’s first ever sulfate-free shampoo! It gently cleans your hair without stripping or drying it out, providing lightweight moisture to leave it feeling softer. All part of the routine to keep your blonde the blonde you want.

Blondes… the power is in your hands.

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