At the end of August, over 2000 hairdressers from around the world gathered together at The Aria Resort in Las Vegas for TIGI World Release 2015, including our very own Creative Director Kieron Fowles.
The two-day conference gave stylists an insight into everything new and exciting going on with TIGI, including their brand new addition to the Bed Head family Joyride: the first ever PP balm (powder primer, if you’re not sure!) Joyride will be available to buy online and in selected salons very soon so stay tuned!
So what happened at World Release? The first day showcased the stunning cuts and colours from TIGI’s 2016 collection, including Bed Head’s Shoreditch-inspired cutting edge looks, followed by a Bed Head for Men show highlighting the increasing demand for stylish cuts for the guys. TIGI Catwalk was up next, with a glittering array of runway-inspired, trend-led looks that are ready-to-wear.
The S Factor show brought a touch of glamour to the proceedings with the red carpet looks – perfect for the upcoming Christmas party season.
On day two the stylists headed to education experiences where they got familiar with the latest cutting techniques and product tips to take with them back to salon to make sure our guests look their very best after every visit to our salons!
Find out more about TIGI and their iconic products in our expert buyer’s guide.
(Photos: Alex Barron-Hough)
