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Product Focus

Creative Styling with EIMI

Get ready for the biggest styling revolution this year! If you love swapping your hairstyle day-to-day and trying out new looks then you’ll love EIMI – the brand new range of styling products from Wella Professionals.

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Each EIMI product has been developed to help you create versatile, statement styles that are unique to you – not forgetting the tried and tested favourites like boho waves!

The extensive range includes long-time styling staples like smoothing serums and firm hold hairsprays, but Wella have developed a few extra products that are sure to become everyone’s new hairstyling heroes. We love the whole range but, we’ve picked out four of our must-have products to share with you…

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DRY ME: Over the last few years dry shampoo has really taken off. With many of us choosing to give our hair a break from daily washing, a spray of this wonder product is always good to have on hand. EIMI Dry Me goes one step further: it doesn’t just breathe new life into your locks, but it also adds texture, volume and an ultra-modern matte finish. Even better, it’s formulated from tapioca starch to help minimise residue that’s so common with dry shampoo so you get a natural, light-weight finish.

SUGAR LIFT: Who knew sugar could be so useful for styling hair? Apparently the savvy punks back in the ’80s used to use it to style their mohawks and help them stay in place! EIMI Sugar Lift brings that niche styling secret to the wider market, perfect for adding lift and most importantly grip for long-lasting updos, curls, texture… the list is almost endless.

OCEAN SPRITZ: You’re probably more familiar with sea salt sprays than sugar and Wella know how quickly they’ve become a styling essential for so many of us. With EIMI Ocean Spritz you can create those coveted, effortless beachy waves so loved by Blake Lively and Kate Moss with ease. For best results, tip your head forward and let your head fall to towards the floor before spraying Ocean Spritz directly onto dry lengths and ends, scrunching and teasing sections into your desired style. So quick tyo use, this is an absolute must-have product for summer holidays and festivals.

PERFECT ME: Our stylists simply can’t get enough of this innovative product. Essentially a BB cream for your hair, EIMI Perfect Me works to smooth, define, protect from heat styling and enhance shine – need we say more?

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