Behind the Moroccanoil brand
One revolutionary product pioneered a new category in the hair industry, which ultimately led to a full line of hair and body products. That product was notably the Moroccanoil Treatment. Since then, the brand has paved the way for a plethora of nourishing and antioxidant-rich argan oil infused products. Shiny, lustrous locks may well be the raison d’être for each product, but we feel their collections go beyond that. Their innovative, easy-to-use and performance-driven formulas dramatically transform all hair types – and that’s important to know. Whether you have coarse, frizzy, curly hair or light blonde, damage-prone locks, there’s a range for you and everything in between. Dedicated to providing the highest quality products, today Moroccanoil has grown into an iconic beauty brand loved by all – stylists and guests.
The backstory: Moroccanoil was co-founded in 2000 by Carmen Tal after she had discovered the power of Argan oil on an overseas trip. It was then that she had witnessed first-hand the power of the Moroccanoil Treatment as it instantly revitalised her damaged hair.
We can’t stress this point enough – it’s perfect for all hair types. Moroccanoil have been creating the proper canvas for hair and serving millions of people around the world for over a decade. If its lasting conditioning and repair benefits are anything to go by – it’s no surprise why it’s a stylist favourite brand. Not to mention, the signature Moroccanoil scent is iconic in itself; memorable and exotic, conjuring images of a relaxing beach-side vacation and the feeling of indulging in a luxurious spa. What’s more, the collections are fuss-free, natural and effortless. All the qualities we know our salon guests look for in their hair regime.