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The Ultimate ghd Buyer’s Guide


There’s no doubting that ghd electricals are more than just a name in the hair industry. With an amazing range of products designed to make every day a Good Hair Day, the brand has totally revolutionised the way we style our hair at home. If you’re new to the ghd styler family, and wondering which is the perfect choice for you from their range of salon-quality, do-it-all heat stylers, here’s everything you need to know to make your decision.

Firstly there are 3 categories of styling irons: the IV, V and the ghd platinum.

ghd IV Stylers

If you are looking to introduce yourself to ghd, the classic ghd IV Styler is a fantastic place to start. It remains a firm favourite amongst our stylists and our customers, who know they can rely on the IV to deliver amazing results time after time. ghd-iv-classic-straighteners

Like all ghds, the IV heats to 185 degrees, which is perfect for creating a poker straight finish, glamorous curls or beachy waves. The floating aluminium plates make the styler easier to hold and control, while also ensuring those tell-tale dents in the hair are a thing of the past. Other features of the IV Styler include a 2.7 metre cable, an automatic shut down after 30 minutes, and universal voltage.

ghd V Stylers

If you are looking for an upgrade on the earlier model, then one our ghd V Stylers is for you. As well as having all the qualities of the IV, the newer V stylers comes with a few extra features that add to the fantastic results. These include:

– contoured barrels for creating curls with added ease

– a lighter, cooler casing for easier use

– more durable cable


Our popular Gold Series consists of three V stylers of various sizes: the mini, classic and max. People often suggest that you choose a styler based on the length of your hair; however a better thing to consider is what results you would like from your styler. For example, V Gold Max Styler isn’t just for long hair – it’s also ideal for creating natural results on shorter styles too.

The V Gold Classic Styler can be used can be used for a range of styles, from tight curls to sleek, straight styles. Finally, the V Gold Mini Styler is popular amongst men and those with shorter hair, but it’s also fabulous for creating intricate styles and small curls.


ghd V Stylers: Limited Edition

If you’re interested in the popular V Styler, then you’re not restricted to the Gold Series. The V Styler is regularly re-released in a variety of limited edition styles. From the wintery Arctic Gold and the iridescent Azores to the latest, stunning Copper Luxe, these special stylers often come in beautiful gift sets with complementing accessories such as heat mats. Below are the ghd limited edition V Stylers currently stocked in Regis (subject to availability):

ghd Platinum Stylers

Our guide wouldn’t be complete without introducing you to the newest addition to the ghd family: the ghd platinum. ghd have declared this their best styler ever, so if you want to own the most prestigious styler out there then you need to know about ghd Platinum. Available in both black and white, the Platinum is also effortlessly stylish.

While we all know the importance of applying heat defence products, the damage that heat styling can cause remains a top concern for most of us. This is where the Platinum really comes into its own – through safer-for-styling heat, ghd platinum gives you stunning styles with healthier, stronger and shinier results.


Utilising innovative tri-zone technology, each plate contains three sensors that maintain a consistent temperature across the plates. This ensures that you get an even finish from root to tip, with 50% less breakage* and 20% more shine***. And as an added bonus, it’s even kinder to coloured tresses than traditional stylers!*

If that’s not enough, the brand new wishbone hinge means the plates will remain precisely aligned, with no slipping or sliding as you style. So, whether it’s curls, waves or super-sleek locks you’re after, you can get an even cleaner finish with ghd platinum.

To summarise, here’s a breakdown of platinum’s key features:

– Innovative tri-zone technology to consistently and evenly heat the hair.

– Wishbone hinge to keep the plates perfectly aligned.

– Heat resistant protective plate guard, so you can easily take your styler with you wherever you go.

– Less damage, more shine and kinder to coloured hair.

The Platinum styler also retains great features from the previous stylers, including a 30 minute automatic shut-down and long cord for comfort and flexibility.

ghd Platinum Stylers: Limited Edition

As with the V Stylers, the Platinum is often given a makeover for limited edition sets. These unique stylers contain the same great features as the Black and White stylers, but can come in a variety of shades, from hot pink to on-trend copper. Below are the limited edition Platinum stylers currently available to buy (subject to availability):

For all styler information you can pop into any Regis (using the salon locator) and we will be happy to help you with any questions.  You can also visit our dedicated ghd hair products brand page for more advice, help and tips.

*vs. a styler working at 230 degrees, **vs. untreated hair, ***2 x more colour integrity vs. a styler working at 230 degrees.

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