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Pureology Brand Focus


Calling all colour lovers! The ultimate in care for coloured hair has arrived at Regis. Pureology, a brand straight from the US that’s raved about by colour aficionados, offers tailored care for every shade, making the most of your salon crafted colour for longer. Designed to tackle every issue that comes with hair colouring, there’s even products that help bring your locks back from the brink when it seems like there’s no hope. (We told you to trust the experts!)


The Pureology mission is all about bringing everyone’s hair back to its soft, healthy and shining best. Shampoo and conditioner systems make up most of the range, with an amazing array of tailored choices for colour lovers. Are you a platinum blonde? Get that brightening purple-based shampoo you need to maintain the icy shades, with a healthy dose of nourishment thrown in for good measure. Maybe you’re a fiery redhead – that’s covered too with fade-reducing formulas to keep you looking vibrant right up until your next salon visit. With Strength Cure, Hydrate and Pure Volume just a few of the rest, there’s truly a shampoo & conditioner waiting to unlock your dream hair right there in the shower.


Of course, dream hair doesn’t come from just two bottles in the bathroom. Pureology’s systems include masks, fillers and more that work alongside your chosen shampoos to help repair, add shine or volumise. Platinum girls should try the best selling Perfect 4 Miracle Filler Treatment, an amazing route to giving drastically lightened hair back its wow factor. Redheads who hate the fade? Snap up the Reviving Red Illuminating Caring Oil to give incredible shine that’s an instant road to reinvigorating dulled coppers, auburns and beyond.


All of Pureology products are sulphate free, allowing your hair to benefit from great ingredients without the stripping and damaging effects that come with some shampoos. Perfect for colour lovers, plus their patented AntiFadeComplex will have you certain there’s no going back. It’s Pureology every time.

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