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Style Watch: Pearl Blonde

This season’s ‘must have’ colour? Definitely pearl blonde. Celebrities like Kelly Clarkson, Jennifer Lawrence and Taylor Swift have already been spotted sporting stunning, white-gold waves, and if our Instagram feed is anything to go by, the trend is only getting hotter!

It’s still spring, but celebrities and style icons like Candice Swanepoel have wasted no time fashioning their summer transformations, and it looks like the Nordic-inspired pearl blonde is set to be this season’s big trend. Spotted in locales as diverse as Cannes, London Fashion Week and the Baftas, this striking redux of 2017’s platinum blonde is difficult to miss. Some of our stylists are already being inundated with requests too, so we’re pretty confident about saying that it’s the colour to watch in SS18.

What is Pearl Blonde?

Pearl blonde is an icy, Scandinavian blonde that’s as sophisticated as it is striking. Think Christina Aguilera, or Malin Akerman in Billions. It’s a little warmer than last year’s platinum or ash blondes; switching up flat greys for subtle hints of color that give it a more natural texture. It’s still got plenty of blue pigmentation though, which means that it keeps that eye-catching, silvery edge.

Keiron Fowles, our UK creative director put it best:

“It’s refined and cool and has a depth of tone which adds a high end quality to the look. Blonde can be worn by many different skin tones, on a spectrum from ash silver to our beautiful pearl blonde shade.”


Pearl blonde is a great choice for summer, because it really does go with pretty much every outfit. It suits most cuts too; we’ve seen Nordic-style blonde bobs, pixies and bangs, but we also saw Edith Bowman rocking some stunning, waist-length tresses at this year’s Baftas, so it seems fair to say that it’s a colour that’ll match any style.

It’s also a little easier to maintain than a lot of other, pigment-heavy colours as long as you use a good colour protect shampoo, watch your exposure to alcohol-rich oils and minimise UV exposure. Our bonding treatment will help to keep the colour locked also so be sure to ask about that if you’re thinking of booking at your local salon!

What do the experts think?

We asked Kieron, who created the sumptuous blonde for our latest campaign in salons now, for his thoughts on this year’s hottest hair trend:


“Going blonde is a massive trend for this year and going into 2019. Guests are selecting their shade and making the bold move, and hopefully they make the sensible choice and visit our salons for the transformation! It’s obviously a classic shade that remains ever popular but it’s having a resurgence at the moment – I saw it all over the catwalks when I was working the big fashion weeks and am seeing what I saw there start to trickle down to our guests. It’s a shade that is really trending throughout the globe.”


Colour us excited!

Want To Join In?

Inspired by the snaps above? Kicking off your summer with a brand new style couldn’t be easier. We have colour experts in our salons across the UK and these friendly professionals will be more than happy to help you transition to a shade of blonde perfect for you.

To book a free consultation, use our salon finder to your local salon, and give them a call.

And if you’re already sporting pearl blonde hair, make sure you share a pic with the #ownyourblonde hashtag tagging in @regisuk!

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