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Regis Focus

Meet our new UK Creative Director

We’re excited to welcome our new UK Creative Director, Kieron Fowles, into the Regis family. Kieron joins us from Toni & Guy where he spent 10 years building up an impressive career, working up to in-salon Art Director level.

During his time at Toni & Guy, he worked hard to develop his skills as both a hair artist and educator, growing his passion for hairdressing and consistently achieving outstanding accolades in the industry, including the Toni & Guy L’Oreal Breakthrough Team Winner 2014.

He brings with him a wealth of on-trend knowledge – what’s hot, what’s not and what’s sure to be very soon, plus experience in fashion styling at high profile photo shoots and shows including London Fashion Week. In his new role for Regis, Kieron will oversee exciting new challenges including photo and video shoots, management and development of The Edge artistic team and leading live events across the country from a creative perspective.

So, let’s find out a little more about his influences and inspirations….

“I’m excited to join Regis and build up an army of talented and creative stylists so we can start being recognised at the highest levels of the industry, competing and winning top awards. I’m passionate about channelling a new creative direction for the brand and I can’t wait to get started!

I take a lot of inspiration from different areas: fashion, every day life, architecture, beautiful fabrics, places, cultures – the list is almost endless! Right now, I’m loving a lot of the celebrity cuts and colours we’re seeing at the awards season right now. A few of my top picks are Sienna Miller and Rosamund Pike’s on-trend bobs and you can’t go wrong with Kate Moss for the ultimate bed head style.

When it comes to cutting and styling hair, what I really love is being able to help transform someone’s look with the perfect shape for their face, style and personality. It’s incredible to see the huge impact the right haircut can have on a person’s confidence and outlook and I like that I can play a part in that.”

Kieron is based in our Regis Birmingham salon, if you want him to work his magic on your hair book an appointment today.



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