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Regis Focus

On Set With Regis | 2017/18 Collection

Our 2016 image campaign, The Artisan Collection, was met with amazing feedback last year. Industry professionals and our salon guests alike loved our skillfully crafted collection of on-trend yet timeless hairstyles – and it’s almost time for us to impress again! Last week, we shot our latest 2017/18 image collection – and while we can’t reveal any of the looks yet, we can take you behind-the-scenes on set…

The Location
This year, we shot our campaign in the White Rabbit Studios in London. In the heart of Shoreditch, the 2000 square foot studio space allowed plenty of room for our team of stylists, makeup artists, models and photographer to work together on creating our new must-have looks. Multiple styles for the coming seasons were prepped and shot over the course of the day – and we can’t wait to reveal all.



The Team
As always, our team was headed up by Creative Director Kieron Fowles. The British Hairdressing Awards finalist was supported by several members of the Regis art team, who split their time between working in our busy salons and assisting on creative shoots and at events. “Being part of the Artistic team has allowed me to develop and progress more with my creativity.” said Ashleigh Scott, a stylist in our Ormskirk salon. “I love being in the team as I get to work with other inspirational professionals on days like today.”



Working on the hair alongside Ashleigh and Kieron was Paolo Silveri, our Art Team member and one of Wella’s Generation Now team. With makeup from Lan Nguyen-Grealis and nails by Shreen Gayle, the beauty of our models’ final looks was captured by celebrated hair photographer Andrew O’Toole.

The Products
The art team made use of a number of professional brands and products when creating the models’ looks. Hair was washed with Designline’s Ultimate Radiance Shampoo and prepped with products including Bed Head’s Small Talk and Redken’s High Rise Volume to create texture and volume. Styling products such as Bed Head’s After Party and Designline’s Sculpting Mud were used to sculpt hair, adding hold and definition to the final styles.


Our 2017/18 collection styles were created using a variety of ghd electricals. The ghd Platinum is one of our stylists’ favourite for both straight, sleek styles and waves, while the ghd Curve Classic Wave Wand helped curl hair when needed. Other products from EIMI, Catwalk, Wella Professionals and ghd helped to finish the looks.



Our 2017/18 shoot day was a huge success, and we would like to thank everyone for their great work on the day. To be the first to get a look at our brand new collection this summer, make sure you’ve signed up to our newsletter!

Shop the Shoot

All of the products used on set are available to buy at your local Regis salon, or online. Keep your eyes peeled for detailed step-by-step tutorials once we reveal our new campaign; but in the meantime, you can shop some of our stylists’ backstage must-have below.

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