Inspired by one of SS19’s hottest trends, Wella have introduced a brand new range of metallic hair shades. We’re launching the collection @ Regis salons up and down the country, but first we thought we’d take a few minutes to introduce the range, and let you see what all the fuss is about…
Glitter makeup might have *dominated* this spring’s runway shows, but it looks like metallic hair might be the real trend to watch. We’ve already spotted various shades of gunmetal; rose gold and shimmering, copper-red hair at some of this season’s biggest events, and #silverhair had about 1.6 million posts the last time we checked Instagram.
Celebs like Winnie Harlow and Cara Delevingne have also been experimenting with metallic hair this year, and we really can’t fault them for it. After all, what could be more glam than a head full of iridescent bronze curls? or a super-snatched, silver-grey pony?
Sadly, achieving celeb-tier metallic hair is a bit of a challenge. Or at least it was – until Wella went and introduced a brand-new family of opalescent shades.
These gorgeous new colours have been formulated using Wella’s Proprietary Revelationtm process, which uses artificial intelligence to analyse the hues picked out by some of the world’s best colour artists, before creating a precisely calibrated shade formula that can be used to recreate the colour in a salon setting.
And the results? Well, let’s just say that shimmering, metallic hair is suddenly a reality, and we can’t wait to get started!