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Regis Focus

The Artisan Collection | Behind The Scenes

This week, our new image campaign was unveiled – the Artisan collection, celebrating the best in premium colour and styling. Inspired by women’s unique beauty, the collection features colour contouring and classic cuts, skillfully crafted to reveal elegant, healthy hair.

Shot at the Shed studios in London, Artisan came to life thanks to a talented Regis art team headed up by Creative Director, Kieron Fowles. With makeup from Lan Nguyen-Grealis and nails by Shreen Gayle, the beauty of the four models’ looks was captured by renowned hair photographer Andrew O’Toole.


Thanks to everyone’s creativity and commitment on the day, the stunning Artisan collection was created. The four looks: Kelsey, Carmen, Keely and Chloe, embody many of the key trends in hair for 2016/17, while remaining classic and wearable for every woman. From the long, sleek copper of Chloe to the 80s-inspired Kelsey curls, there is something to suit all styles within Artisan.

View our video below for a behind-the-scenes look at the campaign shoot. To stay in the know on the latest Regis news, sign up to our Newsletter.


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