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London Fashion Week SS16: The Trends

With a new year upon us, it’s time to take a look ahead to the key trends for 2016. Here are our top styles from London Fashion Week’s spring/summer 2016 runways…

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Loose tousled reigned supreme as a classic summer style. The Burberry catwalk was awash with effortless, flowing tresses. Use a wand like the ghd Curve Creative Curl Wand to curl random sections of hair (don’t take the curls any higher than your cheekbone) and break up the curls using your fingers for laid-back, lived in waves.

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It was wet look locks, however, that emerged as the leading trend for SS16, with the likes of J.W. Anderson, David Koma and Christopher Kane all showcasing the style. But the question is how will you wear the trend?

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The J.W. Anderson and Markus Lupfer models went for an all-over wet look with super-groomed styles. The ever-popular lob made many appearance during J.W. Anderson’s show which demonstrated a great way to wear the style on shorter tresses. For the longer haired models, a smooth wet look low ponytail was a chic evolution of autumn/winters glossy pony. Get these super-sleek looks by applying Catwalk by TIGI Fast Fixx Style Prep to towel-dried hair before blow-drying.

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Models at Julien Macdonald went for a more relaxed take on the trend, casually scraping hair back and away from the face with plenty of texture; the wet look finish running right from root to tip. You don’t want a too-precise finish for this look; think surfer style fresh from a dip in the ocean! Your styling essentials will be a sea salt spray like Fudge Salt Spray and a shine wax like Sebastian Shine Crafter for that all-important wet look.


Dual texture was another key trend with the models at PPQ wearing slick, high gloss roots which gradually blended with dry textured mid-lengths and ends. The dominant ’70s trend of spring/summer 2015 seems to have evolved into a more disco and ’80s vibe for next year with models at PPQ as well as Roksanda rocking crimps.

Our Creative Director Kieron Fowles was part of Wella Professionals’ styling team backstage at PPQ creating these edgy textured crimps. Here’s how to get the look:

1.  Working on day-old hair (it will grip better than freshly washed locks), create a strong centre parting and apply EIMI Sculpt Force Flubber Gel directly into the roots, dragging through the first 4-5 inches of hair.

2.  Follow with a mist of EIMI Sugar Lift down the lengths, teasing into the hair to create plenty of texture. Use heated crimpers like Diva Professionals Mini Crimp and Lift on random sections, particularly around the front, to add more depth to the style.

3.  Complete the look with a spritz of EIMI Glam Mist to enhance shine.

One key theme we’ve noticed running throughout the shows is the distinct lack of voluminous hair. SS16 seems to be all about slicked down or natural roots so it’s probably best to give the backcombing a rest!

(Images, from top to bottom: Burberry Prorsum: WWD, Giovanni Giannoni/WWD; Markus Lupfer: WWD; J.W. Anderson: SIPA; Julien Macdonald: Rex; PPQ: Wella Professionals. All Rex/Shutterstock)

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