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Redken for Valentino SS15


Valentino’s Spring/Summer 2015 Paris Fashion Week show had us dreaming of blissful summer days with the soft beachy hairstyles and romantic waves. Redken Global Styling Director, Guido Palau, was behind the beautiful looks and here he talks us through how to recreate the light, sun-kissed styles inspired by the romance of the Italian coast.

“Valentino has a way of conjuring up what women want and this look is about this girl in the sun and in the sea, emphasizing the femininity of the classic Valentino girl. We have this very soft, wavy style and a beautiful tiara in the back of the hair with gold shells to conjure up the spirit of the summer. I used texturising products to create the waves and then used an iron to add additional movement. This beautiful gold tiara, with the gold being the Valentino signature look, is placed in the back with the hair wrapped around the band to cover it and really emphasize the shell adornments.”

Get the look…

Step 1: Apply Redken Pillow Proof Blow Dry Express Primer to damp hair, layering with Redken Curvaceous Wave Ahead texturising mousse.

Step 2: Create a centre part and blow-dry hair with hands, twisting hair section by section to create movement.

Step 3: Curl hair section by section using a 1-inch curling tong.

Step 4: Work your fingers through the curls for a softer finish and hold in place with a spritz of Redken Quick Dry 18.

Step 5: Apply gold headband to back of head, taking hair and wrapping around the gold headband in-between the shell adornments to hide the band. Secure with open fasteners.

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