Research studies around the globe have attempted to look at the disparity and perception of blondes and brunettes and the origin of this stigma. The first use of a ‘blonde moment’ may possibly have been to counter the long-held belief that blondes are more desirable as evidenced by more brunettes colouring their hair blonde than vice versa. In parts of North America and Europe in particular, the blonde stereotype is also associated with being less serious or less intelligent. In fact, the ‘blonde’ stereotype has been so ingrained it’s led to counter-narratives such as the 2001 film Legally Blonde in which Reese Witherspoon’s character succeeds at Harvard despite prejudices against her beauty and blonde hair.
However, a recent survey has reported that women no longer feel being blonde relates to being ‘ditzy’. Although one in three Londoners still felt their fair hair held them back in terms of career opportunities, we’re confident that this perception is changing, in part due to a positive shift in widespread campaigning for equality. The concept of being blonde has morphed into something progressively positive over the years, with more women in power, in business and in politics, who are blonde. There’s also increasingly more characters within film and TV that portray blondes as not only being sexy, but independent, intelligent and confident too.
So, with that said we’ve decided to change what it means for us to have a ‘blonde moment’ to now signify success and positivity. Consider the days a distant memory where ‘blonde moments’ refer to you doing something silly – we officially declare this the blonde moment revival.
