All About Alterna
Are you just about as obsessed with your hair as we are? We truly believe that your hair deserves the ultimate in luxury care at all times. After all, why treat it with any less care than your skin, nails or even your carefully curated wardrobe? The better your hair looks and feels, the more spring in your step every day, and that’s why we recommend splashing out on the absolute indulgence of Alterna.
For almost 20 years, Alterna has dedicated itself to bringing the utmost in luxury to its salon professional haircare. Co-owned by their ambassador Katie Holmes (yes, that one!), they utilise precious yet sustainable ingredients, letting them unlock the secrets to high-performing products that keep your locks effortlessly beautiful. We don’t know about you, but we definitely want to know the secret to Katie Holmes hair! Not only do they get great results, but they’re dedicated to keeping their products fairly traded, delivered in eco-friendly packaging and free from harmful additives. That means no Parabens, Sulfates, no Phthalates. Just great natural quality and amazing results.
Dive into the range with their best-selling double act, the Caviar Replenishing Moisture shampoo and conditioner. The full caviar range allows hair to fight the signs of ageing, replenishes dried out strands and even protects from colour fade. If you’re a blonde, don’t miss out on the Caviar Brightening Blonde formulas. It’s not just cleansing that they’ve perfected, there’s also styling. Add even more shine and nourishment with the Anti-Ageing Seasilk Oil, or try their thoroughly modern mousse formula for exceptional styling. Don’t worry – mousse this good never gives you that oh-so-90s scrunchy feeling!
Got hair that suffers from frizz, thinness or breakage when it comes to styling? The Bamboo range is a must for you. Cleansing with a smooth and silky finish, free of flyaways, is the promise with the shampoo. For a miracle-worker that our stylists love, the 48 Hour Sustainable Spray instantly thickens fine strands for incredible volume throughout the hair. Get some trend-led boho chic alongside your nourishment, with Bamboo Style Boho Waves, giving you that textured tousle with added shine.
We can’t mention Alterna without telling you about two of our favourites, some products you’ll swear by for restoring and repairing even the most worn out hair. The RepairX Microbead Masque helps rebuild proteins, giving broken and battered hair back its youthful bounce, while the Caviar Overnight Hair Rescue gets to work to replenish your hair strand by strand as you sleep.
We think gorgeous hair deserves the spa treatment in every product, and Alterna does just that. View the whole range and buy your favourites at our online store today.