Regis Backstage at London Fashion Week
The hustle and bustle of London Fashion Week attracts fashion fans and famous faces from across the globe to view the cutting edge of style. With some of fashion’s biggest names and brightest new stars debuting their new collections, it’s all hands on deck to create a stunning show that will make an impact for all the right reasons.
Displaying the collections from each fashion house means pulling the whole look together, putting beauty and hair on a par with the pieces themselves to create the full package.
The Wella Professionals team, headed up by Eugene Souleimon, was backstage this week at the Mary Katrantzou catwalk to create trend-making looks with punch.
Regis UK Creative & Education Director, Guy Cammarano was among the team of expert stylists putting their vision on show. The results were edgy and pushed the boundaries of street style, creating a buzz among the world of hair styling.
The hair look at the AW13 show perfectly suited the character and attitude of the Mary Katrantzou girl. “Mary’s designs are technically brilliant but with a feminine edge and I wanted to create a hair look that mirrored this aesthetic”, said Eugene Souleiman, Wella Professionals, Global Creative Director, Care and Styling.