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The Crimping Comeback with ghd Contour
With 1980’s fashion having a revival this autumn/winter, it’s no surprise that hair trends are following suit. And one of the most iconic hair trends of the decade in particular is ready for its comeback: crimped hair. Before you balk at the thought of finger-in-the-plug-socket volume, you’ll be happy to know that the modern crimp is much softer, subtler and kinder to hair. Your new wavy ‘do is also in incredibly safe hands, as the crimper that everyone is reaching for has been released by none other than ghd!
The ghd Contour has been released this month alongside the brand’s new limited edition collection, ghd Nocturne. As a brand that’s always got its finger on the fashion pulse, it’s little wonder that ghd have decided to focus on this style. Crimping has been appearing more frequently in recent years, and eventually emerged as a prominent look on the autumn/winter runways for 2017. From London to Milan, designers including Alexander McQueen and Gucci were sending their models down the catwalks with some serious texture. We’re sure the Contour will fly off the shelves of your local salon, but how should you use it if you manage to pick up one of the coveted crimpers?
As opposed the crimped hair of the ’80s and ’90s, the 17/18 crimped effect is much softer, and used to enhance styles rather than overpower them. On the runways, small sections of hair were crimped in otherwise straight styles to create a focal point, and ponytails were packed with crimped volume while hair was left super-slick at the root. Crimpers such as the Contour can also be used to provide hidden volume in more traditional wavy styles and up-dos – instead of backcombing, hair can be subtly crimped from underneath and then smoothed over to give top layers a boost.
“I’m really excited to see crimping emerge as a key trend this autumn,” Kieron Fowles, Creative Director of Regis says, “It’s been revived on the runway for a few seasons, but it’ll now be back in the mainstream. I’ll be using my crimper to create a modern twist on the older styles; from subtle, random sectioning that adds detail to the hair, to all-over crimping that’s brushed out for a candyfloss, retro finish. The Contour will be a great way for people to recreate the looks from the catwalks at home.”
And one of the best things about the new Contour from ghd? With the same advanced ceramic heat technology that we see in ghd’s Stylers, it’s kinder to your hair than any crimping tool you’ve used before. It’s also super-versatile thanks to the multi-dimensional plates, allowing you to add crimped detailing to large sections of loose hair, braids or small panels with ease.
Are you convinced of the power of crimping? Shop yours below.