To launch Redken’s new Heat Styling range, Regis UK Creative Director, Kieron Fowles, created 7 bespoke visuals, showcasing a new heat restyling technology. The new technology not only protects hair up to 230 degrees, it allows hair to be restyled when heat is applied, giving clients the ability to achieve many looks, with just one application. Start the day with sleek straight hair and end it with tonged, tousled waves.
The new products are targeted for use with either hair dryers, or tongs and straighteners and each has a different texture; gelee, spray, lotion and mist.
To see our exclusive shoot behind the scenes, please visit our blog here.