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Alterna

Alterna Haircare has been a pioneer in luxury haircare with state-of-the-art technology and natural ingredients since 1997. These formulas are created based upon the science of skincare, for luxuriously healthy & youthful looking hair. Within the brand there are 7 ranges to choose from within the Caviar family, meaning there really is something for every hair type and concern. Alterna also offers My Hair. My Canvas which is the newest expression of Alterna Haircare’s transformational experience. It’s high-performing, versatile products turn the everyday act of washing your hair into moments of self-kindness. Featuring transformative textures and the benefits of Vegan Botanical Caviar, our vegan formulas elevate your haircare routine and make it fun & effortless to create customizable, beautiful looks.
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