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About the brand

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Redken is a pioneering haircare brand born and raised on the streets of New York. Founded by hairdresser/chemist Jheri Redding and actress/model Paula Kent, Redken combines solid scientific expertise and the edgy spirit, energy and style of the Big Apple to offer an impressive array of ground-breaking hair care products.

All Redken haircare and styling products have been developed under the company matra ‘Beauty through Science’, which means every hair type is guaranteed to benefit from leading hair protein technology based on decades of intensive research.

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